Jeans Can Help to Lose Weight?

It seems gone are the days when clothes were just clothes: now in the range of some brands of jeans can be found ... to lose weight. Just do not think that it is a special slimming or stimulate circulation type of tissue. Manufacturers have gone further, and it is smart enough to impregnate the material with a special compound that contributes to the claimed effect.

For example, the Chilean Mohicano Jeans brand offers its shoppers jeans soaked in a mixture of amino acids, vitamin E, aloe vera, and enzymes.

If you believe the advertising, the new product has a positive effect on the skin, but gradually gets rid of cellulite and stretch marks. These jeans can withstand up to 40 washes without losing its cosmetic properties and cost $ 85.

In support of his producers to make their promises statistics, according to which 100 of the 160 women who wore Mohicano Jeans continuously for four weeks, said their skin was looking better.

Another major brand, Wrangler, recently introduced its denim collection Denim Spa Therapy. Here, as in Mohicano Jeans, featured denim, impregnated cellulite, moisturizing composition without any harmful components, and for the spa effect is responsible pleasant jasmine fragrance.

Among other brands, has picked up the trend - Italian LeRock, whose jeans are designed to reduce the size of the hips and buttocks by a special blend that is included in them.

And some companies, such as the Dutch Gsus Sindustries, in no hurry to make sweeping statements about the fight against cellulite, but they promise a daily moisturizing skin by natural extract of aloe vera, impregnating denim.

The success of this, I may say, an international advertising campaign is difficult to determine. One thing - unpretentious fluffy socks soaked Shea in stores Bath & Body Works, and quite another - jeans, a symbol of freedom and one of the most popular items of clothing in the world.

Could be part of a new trend of symbiosis of fashion and beauty that we see today are more often? Hardly! We are sure that there is no reason to buy the jeans in hopes of getting rid of cellulite and moisturize the skin: it is much easier to use a good body cream and put on your favorite Levi's without aloe.